The hustle lifestyle can be very overwhelming, especially for young adults who are under pressure to make a lot of big life decisions. This way of life can result in burnout and a lack of enjoyment and inspiration.
Problem
Suncatcher focuses on rejuvenating young adult's love for hobbies and providing them with a way to unwind from stress and slow down in life. The goal of Suncatcher is to inspire young adults and relieve feelings of burnout.
Solution
Branding
The name "Suncatcher" was chosen to represent this brand as it works as a metaphor for chasing enjoyment and positivity in life. Plus, suncatchers themselves are said to protect against negativity.
Website
Suncatcher is a website that hosts video lessons and written instructions made by small businesses and influencers with the goal of spreading information about cozy hobbies. The subscription fee grants access to this content but also to the monthly magazine.
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Reward
Once a course has been completed, a Suncatcher pin featuring the creator whose lesson was finished will be sent by mail. Collect these pins and use them to showcase your new hobbies with friends.
Magazine
The Suncatcher monthly magazine is a way to pull away from the distraction of digital content and find comfort in reading something physical. The magazine features a new collection of hobbies, recipes, crafts, and more each issue.
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